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Marketing Mistakes Need to Avoid by Business Owners
If you’re like most small business owners, your focus is on the day-to-day operations of your business. Or, in some cases, the mere thought of marketing your business scares you to tears. However, you may be the rare…
Read More »Marketing Tips: Why People Don’t Get Results from Marketing
The marketing function is the lifeline to business continuity and growth, yet many businesses are failing to utilise this valuable tool to its full potential. Multi-award winning marketing specialist Fraser Hay explains why ultimately there are only 4…
Read More »Know Your Target Audience with 10 Ultimate To-Do Points
Have you ever shopped with a company and thought that they didn’t genuinely appreciate you choosing them over some other company? Or that they didn’t have a clue about who you were and that they probably wouldn’t care…
Read More »The Role of Color in Marketing to Become a Brand in the Market
Colour is key when considering the brand identity of a business and this is where you should know about the Role of Color in Marketing. Whilst a good colour pallet can make all aspects of a brand sit…
Read More »Marketing Tips: 8 Ways to Use Instagram for Marketing
While talking about Instagram for Marketing, at that time Instagram is a great resource for businesses, but using this visual social media for marketing can be confusing. The phrase an image can paint a thousand words is particularly…
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