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What Is A PopUp Ad: The Ultimate Guide

What Is A PopUp Ad – Pop-ups are popup windows that appear when a website is loaded or on a webpage when it is scrolled into view.

Though they can be useful in some cases, the main goal is to sell products or convince visitors to take actions like signing up for a newsletter or downloading an app.

What Is A PopUp Ad?

What Is A PopUp Ad

This ultimate guide will explore what popup ads are available and how to use them to increase conversion.

What Are Pop-Ups?

Pop-up windows are available in many shapes and sizes, but the main goal of pop-ups is to showcase products, services, or information. According to the study, 57% of users find pop-up ads annoying.

One way to minimize this effect is to ensure pop-up ads’ content is relevant, valuable, and not overbearing. They are a great way to display calls to action and increase click rates.

Different Pop Up Ads By Type

The number of different pop-ups continues to grow. In fact, popup builder companies and the whole industry are currently predicting another year of growth and a record year’s profits, according to the report.

So, While understanding What Is A PopUp Ad, you must know about the variety of formats is one reason they can be confusing and overwhelming, but here are some examples.

  • Lightbox

Popup windows should be useful and relevant. The main goal of a lightbox is to grab users’ attention. They offer information about a product or service and allow users to scroll through content until they need to click out the window.

Users often find this pop-up effective because it allows them to browse uninterrupted advertisements while offering useful content. In addition, light boxes can also be used after a user adds an item to their cart or basket, allowing them to further browse other products before making the final purchase decision.

  • Scroll-In

Scroll-ins pop up after a user scrolls to the bottom of a page or in the middle. They are often placed in different locations but serve the same purpose: to capture attention and direct users towards the desired product or content.

  • Floating Bar

Floating bars come in many shapes and sizes but remain one of the most attractive types of pop-ups because they show a rotating array of images, links, or graphics without taking up significant space on the browser. Furthermore, floating bars are often designed to be functional, allowing users to perform actions like accessing maps or requesting information that they need while they’re on their way somewhere else.

  • Fullscreen

Fullscreen is one of the oldest and most successful methods of creating a pop-up window. It gives users the impression of being part of the actual website, unlike other pop-up windows that require users to click out to leave.

  • On-Click

One common culprit for pop-ups is on-click windows appearing after a user clicks or taps on an ad unit like a link or button on a webpage but have no connection with the ad itself. They are useful for shows or promoting a brand but can be considered invasive and deceptive if the content that is being displayed is irrelevant or useless.

  • Popups By Goal

Every pop up ad is different, so the goal of each one will depend on the purpose of its use. Here are some common goals and how to achieve them.

  • Informational Alert

People opt for pop-ups to offer additional information that supplements an ad or offers additional details about a product or service that consumers can learn about. These types of pop up windows typically display images, videos, and text and are commonly used with content that has been created by affiliates or partners that want to share useful information with their users but don’t have the resources to create their own ad units or landing pages.

  • Page Redirect

To redirect a user or at least show them one last time before they leave the website is a key goal of pop-up ads. In fact, over 65% of consumers have said that they won’t engage in a behavior if they’ve seen an ad immediately before and they’re on their way out the door.

  • Adblock Workaround

Pop-up ads are notorious for being the most effective and annoying form of advertising available but can sometimes be bypassed by ad blockers depending on their placement. Some people find this quite effective by avoiding pop-ups while browsing the web because they often feel more comfortable blocking ads.

  • User Login

Pop up windows are often used to get users to sign up for a newsletter or download an application or game and usually require users to sign in before being taken to the desired destination.

  • Survey Form

Some content creators will use pop up windows to capture feedback from users on their products or services in hopes of improving their quality. These can be very effective because they allow users to give their input, ask questions, and even take surveys, leading to a higher conversion rate.

  • Product Upsells

One way to increase profits when using pop-up ads is by including upsells or additional offers that provide users with more choices and optional items that they can purchase along with their initial item of interest.

The Bottom Line

Pop-ups are effective, but they are also annoying to many users. If used properly and responsibly, they can effectively gain attention and direct consumers towards content or call-to-actions that they need.

However, if you’re looking for the most cost-effective method of advertising on the internet or an easier alternative to overusing banner ads, pop-ups may be your best bet.

So, we hope now you know What Is A PopUp Ad and what type of pop up ads available in the market to try out to increase your publisher earnings.

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